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How Responsive Web Design Helps in E-commerce

March 25, 2024

E-commerce changed the game in local and global markets. A good website design, a foolproof SEO strategy, engaging content, and brand reputation are the secret weapons toward achieving leverage.

E-commerce websites have addresses in the form of URLs. They have banners, tube men, and flyers in social media marketing. Furthermore, they have visual merchandising, promo posters, and cash registers that they can get out of SEO services. Of course, everything is virtual.

When it comes to digital marketing, bright, colourful, eye-catchy visuals won’t necessarily translate to higher sales. Meanwhile, optimising functionality and user experience is the best practice for running an e-commerce website.

In his article, we will focus on one of the critical aspects of building and maintaining a good e-commerce website: website design. We will dig deeper into the importance of website design, why it pays to get website design services in South Yarra, and last but not least, the responsive website design.

The Importance of Website Design


Website design is what retail interior design is to an e-commerce website. It invites, facilitates, and directs online users to different pages across the website. Like retail interior design encourages purchase, website design is crucial in driving online sales.

A good digital marketing agency can help you develop a website design that boosts visits and sales through its website design service. For this reason, online sellers are actively seeking the best digital marketing company in South Yarra to help them plan and design their e-commerce websites. One of the most popular website design services offered by digital agencies today is what we call: building a responsive website design.

The Wonders of Responsive Website Design

If you have been browsing the internet since the early 2000s, you have probably noticed the magic of a responsive website design. Back then, websites shared the same interface, which could have been more interesting.

Soon came smartphones, and the world wide web instantly conquered these devices. However, the screen of smartphones is comparatively smaller than desktop computers. Thus, when you browse a website using your smartphone before, you will have to zoom in and drag the page from all directions to read the entire content.

The problem was resolved when website development companies came up with the idea of creating several website designs for different screen sizes. Using this solution, the end users can choose a website design based on their device. While this patched up the problem with readability, it was quickly overthrown by a more functional solution: responsive website design.

Today, when you browse a website using your computer and open the same website using your smartphone, the website design adjusts by itself. No need to choose which design will fit your screen size. The website adapts or, as the name implies, ‘responds’ to what device you are currently using. This is called responsive website design, and it is the talk in e-commerce website development at present.

How Responsive Website Design Helps in E-Commerce

The joy of online shopping is that you can shop from anywhere as long as you have a device that connects to the internet. Based on a study, the top three devices people in the UK use when shopping online are as follows: laptops, smartphones, and tablets. These devices have varying screen sizes. Thus, it is very practical to have a website design that instantly adapts to your customers' device. Here are some of the benefits of applying responsive website design to your e-commerce website:

Enhances the User Experience

User experience is very important when it comes to e-commerce websites. Each page visitor is a potential customer, and if you lose a page visitor due to a web design that is complicated to navigate, you are throwing away the chance for sales. Meanwhile, a website design that is efficient in laptops and mobiles can improve your customers’ shopping experience.

Helps in Retargeting

Retargeting a customer that almost completes a purchase on your website is vital as they can be easier to win back than those who show very little interest in what you are selling. It helps if they can visit your e-commerce site using a different device without getting confused by cluttered content caused by screen adjustments.

Better SEO


The amount we pay for SEO services in South Yarra is no small feat. The good thing about responsive website design is that it not only helps customers browse the e-commerce site across different devices but it also boosts search engine rankings. In particular, Google emphasises bounce rates, time spent on the website, and conversion rates. Thus, responsive website design can help rank higher in the search results as your pages will be marked as useful.

Increases Reach

The more people who visit your website, the more opportunities you have to convert them into paying customers. With increased reach, you can also help build brand awareness and improve your reputation in the industry.

Responsive web design can help reach more customers by ensuring your website is accessible and easy to use across a wide range of devices, including desktop computers, laptops, tablets, and smartphones. By having a responsive website, you can offer your customers a seamless browsing experience, regardless of the device they are using. This means that customers are more likely to engage with your website and stay there longer.

Responsive Website Design is Just an Arm’s Reach

Looking to take your business to the next level? With Provider Digital, achieving a responsive website design is a piece of cake. At Provider Digital, we believe that responsive website design is crucial for businesses looking to thrive in today's digital age. With our expert team of designers and developers, we can create a website that adapts seamlessly to any device, providing your users with an engaging and intuitive experience.

You don’t have to worry about learning the ropes or maintaining your website after adopting a responsive design. With our proven website development services, you can have the best website across all devices!

Ready to transform your website into a functional and purposeful one? Give us a call at 03 7003 7630.

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